about us


JF The Reborn Home is a business to business wholesale specialist in interior decoration.

Twice a year, we aim to bring a modern, elegant and cosy collection of furniture, lighting, home accessories and table art. The JF collection is a mix of inspirations from different cities and regions around the world, bringing it together with the special Jacques Flamant DNA.

Our story

JF The Reborn Home is a Belgian family business, situated 20 km from Brussels in the nice region of “Pajottenland” in the charming town of Strijtem.

Our showroom started in an old barn in the countryside of Strijtem, and now found his splendid home at Trademart in Brussels.

Jacques flamant

Founder and creative mind of the JF The Reborn Home collection has more than 30 years of experience in the world of interiors. His international experience is influencing homes and stores around the globe.

Together with his creative son Eliott, Jacques decided to start a new company in 2018 and continue his life-long passion.